Revenues Reach $52.19 Billion
Thailand solidified its position as a global agricultural powerhouse in 2024, with exports totaling $52.19 billion, a 5.9% rise from the previous year. Agricultural products grew by 7.5% to $28.83 billion, while agro-industrial products increased 4.1% to $23.36 billion, reinforcing Thailand’s role as the “Kitchen of the World.”
Cassava Starch Tops Rankings
57% Global Market Share
Thailand’s cassava starch exports climbed 8.86% to $1.61 billion, capturing 57% of the $2.83 billion global market despite a 2.59% contraction. This robust performance underscores Thailand’s competitive edge in this sector, maintaining its leadership amid challenging market conditions.
Durian Exports Face Decline
Still Holds 54.2% Market Share
Durian exports dropped 5.87% to $3.82 billion, yet Thailand retained a 54.2% share of the $7.04 billion global market, which grew 7.27%. The decline signals a need for strategic adjustments to sustain Thailand’s dominance in this high-demand fruit category.
Coconut Exports Lose Ground
37.2% Share in Growing Market
Fresh or dried coconut exports fell 23.68% to $226.2 million, securing a 37.2% share of the $607.6 billion global market, up 12.19%. Thailand’s slipping position highlights the urgency of enhancing competitiveness to capitalize on rising global demand for coconuts.
Rubber Sees Robust Growth
31.3% of Global Market
Natural rubber exports surged 37.26% to $4.97 billion, claiming a 31.3% share of the $15.89 billion global market, which grew 26.13%. Thailand’s outperformance reflects its strengthening position in this sector, driven by strong demand and favorable market trends.
Canned Pineapple Performs Well
30.8% Market Share Achieved
Canned pineapple exports rose 7.14% to $325.6 million, capturing 30.8% of the $1.06 billion global market, up 5.86%. Thailand’s above-average growth in this category demonstrates its ability to meet global demand with high-quality processed fruit products.
Processed Chicken Gains Traction
25.6% Share in Expanding Market
Exports of processed chicken increased 8.12% to $2.94 billion, securing a 25.6% share of the $11.46 billion global market, which grew 6.07%. Thailand’s competitive poultry sector continues to thrive, bolstered by rising international appetite for its products.
Canned Tuna Surges Ahead
25.5% of Global Exports
Canned tuna exports jumped 20.15% to $2.49 billion, holding a 25.5% share of the $9.76 billion global market, up 15.04%. Thailand’s strong growth outpaced global trends, reinforcing its leadership in this key agro-industrial segment.
Market Share Losses Noted
Whole Coconuts Drop to Second
Thailand lost its top spot in whole coconut exports, falling 38.94% to $92.2 million for a 27.1% share, trailing Indonesia’s 33.4%. Similar declines in fresh cassava roots and cassava flour, now second to Cambodia and Peru, signal challenges in maintaining global leadership.
Call for Urgent Action
Enhancing Competitiveness Critical
Despite overall growth, Poonpong Naiyanapakorn, TPSO Director, stressed the need to address declining yields and boost product standards. Stakeholders must act swiftly to preserve Thailand’s export base, explore new markets, and prevent long-term revenue losses in key agricultural sectors.
