Business

The resilience of the US economy is bolstered by the shocking employment report

Published

4 months ago

October 5, 2024

Job gains in the United States increased by the most in six months in September, and the unemployment rate fell to 4.1%, indicating a resilient economy that won’t likely require significant interest rate cuts from the Federal Reserve for the remainder of this year.

Wages increased steadily last month, in addition to the Labor Department’s Friday report of a larger-than-expected rise in nonfarm payrolls. The economy added 72,000 more jobs in July and August than anticipated, according to the employment report that is closely watched.

The report came on the heels of annual benchmark revisions to data from the national accounts that were made the previous week. These revisions showed that the economy is in much better shape than expected, with improvements to growth, income, savings, and corporate profits.

“This is not a (policy-setting) committee that feels like it is in a hurry to cut rates quickly,” Fed Chair Jerome Powell said this week when he pushed back against traders’ expectations for another half-percentage point rate cut in November.

Jonathan Millar, a senior economist at Barclays, stated, “Today’s report reinforces the broad resilience theme for the U.S. economy, pushing aside concerns of an imminent deterioration in labor market conditions.” We continue to propose a 25 basis point reduction in November.”

According to the Bureau of Labor Statistics of the United States Department of Labor, nonfarm payrolls increased by 254,000 jobs in March, the most since March. Reuters polled economists and found that payrolls would rise by 140,000 positions, up from the previously reported 142,000 positions in August.

The estimated number of jobs added in September ranged from 70,000 to 220,000. From 140,000 in August, the three-month average of monthly job growth rose to 186,000.

The portion of businesses revealing an expansion in payrolls leaped to 57.6% from 51.8% in August.

Since the U.S. central bank began its policy easing cycle last month with an unusually large 50 basis point rate cut, strong data, including consumer spending, raised concerns among economists that policymakers may have been in a panic.

According to Ballinger Group FX markets analyst Kyle Chapman, “it is very likely that they would have gone for a 25 basis points move instead if the Fed had known the revisions to the July and August prints in advance.”

When compared to a basket of currencies, the dollar rose to a seven-week high. The majority of Wall Street stocks were up. The yields on the US Treasury rose.

CME Group’s FedWatch tool indicated that financial markets increased the likelihood of a quarter-point rate cut in November to 95% from 71.5 percent prior to the report. The likelihood of a 50-basis-point cut almost vanished.

The Federal Reserve cut its policy rate last month by 50 basis points to 4.75 percent-5.0%, its first rate cut since 2020. In 2022 and 2023, it increased rates by 525 basis points.

MUDDY OCTOBER OUTLOOK However, the labor market may experience brief turbulence following Hurricane Helene’s destruction of large portions of the Southeast United States last week. In September, tens of thousands of Boeing (BA.N) machinists went on strike, which had an impact on the aerospace company’s suppliers.

The nonfarm payrolls data for October, which will be released just days before the U.S. presidential election on Nov. 5, could be affected if the strike continues beyond next week.

Inflation has been the primary source of concern for voters, but after soaring in 2022, price pressures have significantly decreased.

According to surveys conducted by the Institute for Supply Management and the Conference Board, sluggish sentiment regarding the labor market was disproved by robust employment gains that occurred last month. The nearly all-encompassing rise in payrolls was led by hiring at restaurants and bars, which added 69,000 jobs.

Home healthcare services, hospitals, and nursing and residential care facilities all contributed to the 45,000 new jobs added in the healthcare industry.

State and local hiring contributed to a 31,000-job increase in government employment. 27,000 jobs were added to payroll for social assistance. Nonresidential specialty trade contractor job growth accounted for the 25,000 new construction jobs added.

15,600 new jobs were added by retailers, many of which were in drugstores and supermarkets. Additionally, financial activities and professional and business services saw increases in employment.

However, manufacturing lost 7,000 jobs, primarily in the automobile industry. 8,600 lost in transportation and warehousing, most of them in warehouses and storage facilities.

SOLID WAGE GAINS Stronger hiring and fewer layoffs contributed to an increase in average hourly earnings of 0.4 percent, up from 0.5 percent in August. After rising by 3.9% in August, annual wage growth was 4.0 percent. However, the average workweek decreased from 34.3 hours to 34.2 hours in the previous month. There was no concern among economists that rising wages would rekindle inflation.

Nonetheless, they opposed a second half-percentage point rate cut at the Fed’s meeting on November 6 and 7. For that meeting, policymakers will have access to October’s report, which is likely to be clouded by Helene and the Boeing strike.

Michael Pugliese, senior economist at Wells Fargo, stated, “We do not see the firming in September as a risk to derail the current downward trend in inflation.” A pickup in productivity growth further tempers the inflationary pressures emanating from the labor market, and the underlying trend in the labor market still appears to be toward gradual cooling.”

Even though 121,000 more people were working multiple jobs, the details of the household survey from which the unemployment rate is derived were similarly optimistic. The increase of 430,000 jobs in household employment, which more than absorbed the 150,000 people who entered the labor force, contributed to the decrease in the unemployment rate from 4.2 percent in August.

The number of unemployed people has increased from 3.4% in April 2023, partly due to an increase in temporary layoffs during the annual auto plant shutdowns in July.

Business

Google AdX Business: Maximizing Revenue with Programmatic Advertising

Published

10 hours ago

January 20, 2025

admin

Google Ad Exchange (AdX) is a leading platform that empowers publishers and advertisers to connect through programmatic advertising. By offering advanced tools and extensive reach, Google AdX helps businesses maximize ad revenue while providing advertisers with premium inventory access.

What is Google AdX?

Google AdX, short for Google Ad Exchange, is a programmatic advertising platform where publishers can sell their ad inventory to advertisers in real time. Unlike Google AdSense, which caters to smaller publishers, AdX focuses on premium inventory and larger-scale publishers.

Key Features of Google AdX

Programmatic Advertising: Automated buying and selling of ad space.
Premium Inventory: High-quality ad placements for advertisers.
Real-Time Bidding (RTB): Competitive bidding for ad slots in real time.
Advanced Targeting: Tools to reach the right audience effectively.

Benefits of Using Google AdX for Businesses

1. Higher Revenue Potential

Google AdX enables publishers to maximize their revenue through:

Real-time competition among advertisers.
Premium rates for high-quality inventory.

2. Access to Premium Advertisers

AdX connects publishers with top-tier advertisers, ensuring high-quality ads that resonate with the audience.

3. Enhanced Ad Management

With tools like Ad Manager, publishers can:

Monitor ad performance.
Optimize inventory allocation.
Set rules for ad delivery and pricing.

4. Advanced Analytics

Google AdX offers detailed insights into:

Audience behavior.
Ad performance metrics.
Revenue trends.

5. Better User Experience

AdX supports high-quality, non-intrusive ads that improve user engagement and minimize ad fatigue.

How to Get Started with Google AdX

1. Meet the Eligibility Requirements

To qualify for Google AdX, publishers typically need:

A high volume of traffic.
Premium-quality content.
Adherence to Google’s policies.

2. Partner with a Google Certified Partner

Most publishers access Google AdX through a Google Certified Partner. These partners help:

Set up your account.
Manage ad placements.
Optimize revenue strategies.

3. Integrate Google Ad Manager

Google Ad Manager acts as the gateway to AdX, providing tools for:

Inventory management.
Ad campaign tracking.
Optimizing yield through multiple ad networks.

1. Target Audience

AdSense: Best for small to medium-sized publishers.
AdX: Designed for large-scale publishers with premium inventory.

2. Revenue Model

AdSense: Fixed CPC and CPM rates.
AdX: Real-time bidding for higher revenue opportunities.

3. Inventory Control

AdSense: Limited control over ad placements.
AdX: Full control with advanced targeting and pricing options.

SEO Best Practices for Maximizing AdX Revenue

1. Optimize Website Speed

A fast-loading website ensures better user engagement and ad visibility. Use tools like:

Google PageSpeed Insights.
GTmetrix.

2. Focus on High-Quality Content

Engage users with valuable, original content that attracts organic traffic and premium advertisers.

3. Improve Mobile Friendliness

Ensure your site is mobile-optimized, as most traffic now comes from mobile devices.

4. Use Effective Ad Placement

Strategic ad placements increase visibility and CTR without compromising user experience.

5. Regularly Monitor Analytics

Track your AdX performance with Google Analytics and Ad Manager to identify areas for improvement.

Challenges of Google AdX

1. Strict Eligibility Criteria

Small publishers may find it challenging to meet Google AdX’s requirements.

2. Complex Management

Managing AdX requires advanced tools and expertise, making it essential to partner with professionals.

3. Competition

Real-time bidding means advertisers bid for the same inventory, which can sometimes lead to inconsistent earnings.

Conclusion

Google AdX is a powerful tool for publishers aiming to maximize ad revenue through programmatic advertising. By offering access to premium inventory, advanced analytics, and real-time bidding, AdX ensures businesses achieve higher engagement and profitability. However, leveraging AdX effectively requires strategic planning, adherence to policies, and a focus on delivering high-quality content.

For publishers ready to scale their digital advertising efforts, Google AdX represents a gateway to greater revenue and enhanced audience engagement.If you want to research more , go to Adx Blog .

Business

10 In-Demand Careers for 2025: Future Proof Your Career

Published

3 weeks ago

December 29, 2024

Wadi

Exploring the Future Job Market: Top Careers to Consider

As we approach 2025, the job market is undergoing significant changes driven by technological advancements, demographic shifts, and evolving consumer needs. According to the World Economic Forum, while approximately 85 million jobs may be replaced by machines, an estimated 97 million new roles are set to emerge. This article highlights ten in-demand careers that are expected to thrive in the coming years.

Key Factors Driving Job Growth

The demand for skilled professionals is being fueled by several key trends, including the rise of digital technology, the need for data analysis, and a growing focus on sustainability. Understanding these trends can help job seekers target their career paths effectively.

Top 10 In-Demand Careers for 2025

1. Software Developer

Software developers are crucial in creating applications and systems that drive businesses forward. Their expertise in programming languages and software design makes them indispensable in today’s digital landscape.Salary Range: 25,000-140,000 baht/month

2. AI & Machine Learning Engineer

With artificial intelligence becoming integral to various industries, AI and machine learning engineers are in high demand. They specialize in developing algorithms and models that enable machines to learn from data.Salary Range: 60,000-80,000 baht/month

3. Data Analyst

Data analysts play a vital role in interpreting complex data sets to inform business decisions. Their ability to derive insights from data helps organizations optimize their strategies and improve performance.Salary Range: 40,000-80,000 baht/month

4. Data Scientist

Data scientists focus on advanced analytics and predictive modeling to provide actionable insights for businesses. They combine statistical knowledge with programming skills to enhance decision-making processes.Salary Range: 35,000-80,000 baht/month

5. Digital Marketing Specialist

Digital marketing specialists leverage online platforms to create effective marketing strategies. Their skills in content creation and data analysis help businesses engage with their target audiences effectively.Salary Range: 30,000-80,000 baht/month

6. Cybersecurity Professional

As cyber threats increase, cybersecurity professionals are essential for protecting organizational data and systems. They implement security measures and respond to incidents to safeguard against breaches.Salary Range: 60,000-100,000 baht/month

7. Cloud Engineer

Cloud engineers design and manage cloud-based infrastructure and services. With the growing adoption of cloud computing, their expertise is crucial for organizations transitioning to cloud environments.Salary Range: 50,000-90,000 baht/month

8. Nurse Practitioner

The healthcare sector is experiencing a surge in demand for nurse practitioners who provide primary care services. Their role is vital in addressing the needs of an aging population and increasing healthcare accessibility.Salary Range: 120,000 baht/month

9. Renewable Energy Technician

As the world shifts towards sustainable energy sources, renewable energy technicians are becoming increasingly important. They install and maintain systems such as solar panels and wind turbines.Salary Range: $46,000/year (approx. 40,000 baht/month)

10. Content Creator

Content creators produce engaging material across various platforms to connect with audiences. Their creativity in writing, video production, and social media management drives engagement and brand awareness.Salary Range: 25,000-50,000 baht/month

Preparing for Future Careers

The job market of 2025 promises exciting opportunities across various sectors driven by technology and sustainability initiatives. By focusing on developing relevant skills for these in-demand careers—such as software development, data analysis, and cybersecurity—individuals can position themselves for success in a rapidly evolving landscape. Embracing continuous learning will be essential for thriving in this dynamic environment.

Business

Thailand Commits to Becoming an AI Learning Hub

Published

2 months ago

December 5, 2024

Wadi

Ministers Announce Plans for AI Governance Collaboration

Thailand is dedicated to advancing global trust in artificial intelligence (AI) governance and establishing itself as a learning hub for AI through collaboration with UNESCO, according to Prasert Jantararuangthong, the Minister of Digital Economy and Society (DES). This initiative aims to enhance the ethical application of AI technologies while fostering skilled professionals in the field.

Goals for AI Workforce Development

The Ministry of Higher Education, Science, Research and Innovation (MHESI) has set ambitious goals to increase the number of AI-skilled workers by adding 30,000 engineers over the next three years. This plan includes generating 100 AI innovations valued at 40 billion baht and promoting AI adoption across 600 agencies nationwide.

Significant Increase in AI Adoption Rates

According to the AI Readiness Measurement 2024 report by the Electronic Transactions Development Agency and the National Science and Technology Development Agency, AI adoption plans among Thai organizations have reached 73.3%, reflecting an increase of nearly 20 percentage points year-on-year. This surge indicates a growing recognition of the importance of AI in various sectors.

Hosting the UNESCO Global Forum on AI Ethics

On Wednesday, the DES Ministry, MHESI, the Education Ministry, and UNESCO announced their partnership to host the 3rd UNESCO Global Forum on the Ethics of AI 2025, themed “Ethical Governance of AI in Motion.” This event is scheduled to take place from June 24 to 27, 2025, in Bangkok and will serve as a platform for knowledge exchange and collaboration on AI governance.

Commitment to Ethical AI Implementation

Prasert emphasized that Thailand’s commitment aligns with UNESCO’s AI Readiness Assessment framework, which is recognized globally. The country has recently introduced key frameworks such as the AI Governance Guideline for Executives and the Generative AI Governance Guideline for Organizations. These resources aim to ensure responsible and transparent implementation of AI at all organizational levels.

Multilateral Collaboration for Developing Countries

The upcoming forum is expected to foster multilateral collaboration and build AI governance capacity in developing countries. It highlights Thailand’s dedication to global trust in AI governance while positioning itself as a leader in ethical AI practices.

Integration of AI Technologies Across Industries

Suphachai Jaismut, vice-minister for MHESI, stated that Thailand is prepared to integrate AI technologies across various industries, driven by a commitment to advancing research and development (R&D). This integration is crucial as Southeast Asia’s digital economy continues to grow rapidly.

Addressing Challenges in the Digital Economy

While advancements in AI infrastructure are promising, challenges such as the digital divide and job displacement due to automation remain significant concerns. Xing Qu, deputy director-general for UNESCO, emphasized that building peace through education, science, and culture is vital in an era where AI increasingly influences societies and economies.