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Thailand’s Secondary Provinces Gain Popularity in 2025 Traveller Review Awards

Emerging Destinations in Thailand Shine in Global Travel Awards
Nan and Sukhothai Recognized for Unique Cultural and Historical Experiences
While Thailand’s coastal destinations remain tourist hotspots, the secondary provinces of Nan and Sukhothai are gaining recognition for their rich cultural and historical offerings. These rising destinations have been highlighted in Booking.com’s 2025 Traveller Review Awards, showcasing their growing popularity alongside Thailand’s traditional favorites.
Booking.com Recognizes Thailand’s Top Travel Destinations
Over 1.71 Million Travel Partners Honored Globally
The 13th edition of the Traveller Review Awards evaluated over 360 million verified reviews to recognize exceptional service providers in the travel industry. A total of 1.71 million travel partners worldwide received awards, including accommodations (1,711,539), car rental services (1,329), and taxi operators (124), marking a 16% increase in winners compared to last year.
Thailand Sees a 20% Increase in Award-Winning Travel Providers
This year, Thailand boasts 14,710 award-winning accommodations and travel businesses, a substantial 20% growth from 2024. These top-rated partners achieved an average review score of 8.8, based on more than 3.2 million traveler reviews worldwide.
Thailand’s Most Welcoming Cities for 2025
Coastal and Emerging Destinations Share the Spotlight
Thailand’s renowned coastal destinations, including Krabi, Phang Nga, and Surat Thani, continue to be recognized as the country’s “Most Welcoming Cities”, celebrated for their pristine beaches, crystal-clear waters, and breathtaking landscapes. However, emerging destinations are also gaining popularity, with Nan maintaining its top position for a second year and Sukhothai making its debut on the list.
Thailand’s Top 5 Most Welcoming Cities:
- Krabi
- Phang Nga
- Nan
- Surat Thani
- Sukhothai
Accommodation Trends in Thailand’s Hospitality Industry
Hotels Remain the Preferred Choice Among Travelers
While apartments have been the most awarded accommodation type globally for eight consecutive years, with 847,627 properties recognized, hotels remain the most popular accommodation choice in Thailand. This year, Thai hotels received 3,833 awards, maintaining their dominance in the local travel industry.
Alternative Accommodation Types Gain Popularity
Apartments have now risen to second place in Thailand, with 2,457 awards, surpassing resorts (2,228 awards). The list also includes villas (1,624 awards) and guesthouses (1,150 awards), highlighting the diverse accommodation options available for travelers.
The Rise of Unique Travel Experiences
Over a Decade of Transforming Global Travel
Since 2010, Booking.com has facilitated more than 4.5 billion guest arrivals, with over 1 billion bookings for unique, non-hotel accommodations. Travelers today can choose from over 30 accommodation types, including countryside villas, city apartments, luxurious resorts, bed & breakfasts, farm stays, bungalows, and more.
Expanding Travel Experiences with Unique Stays
For those seeking extraordinary travel experiences, Booking.com offers a variety of distinctive stays, including houseboats, ice cabins, and treehouses, catering to travelers looking for something beyond the traditional hotel experience.
With Thailand’s secondary provinces gaining global recognition, the country continues to expand its tourism appeal, offering both historical charm and modern hospitality to visitors from around the world.
News
Thailand’s Railway Renaissance: Agencies Unite to Propel Innovation in Rail Transport

Collaborative Efforts Spark Rail Revolution
RTRDA and SRT Join Forces
Thailand’s rail industry is undergoing a significant transformation as the Rail Technology Research and Development Agency (RTRDA) and the State Railway of Thailand (SRT) have formed a groundbreaking partnership. This collaboration aims to ignite local innovation and reduce dependency on foreign technology imports, marking a new era for the country’s railway system.
Advancing Domestic Capabilities
Fostering Homegrown Solutions
The alliance between RTRDA and SRT is set to revolutionize Thailand’s rail sector by promoting the development of indigenous technologies. This strategic move not only aims to enhance the nation’s railway infrastructure but also to cultivate a robust local industry capable of competing on a global scale.
Technological Leap Forward
Implementing Cutting-Edge Systems
As part of this initiative, advanced technologies for inspection, analysis, and maintenance of rail infrastructure will be introduced. These innovations are expected to significantly boost efficiency, improve safety standards, and minimize the risk of accidents across Thailand’s rail network.
International Partnerships Complement Local Efforts
Leveraging Global Expertise
While focusing on domestic capabilities, Thailand is also engaging with international partners to accelerate its progress. Recent collaborations with Italian firm Nplus S.r.l. and Japan’s Railway Technical Research Institute (RTRI) demonstrate the country’s commitment to adopting best practices and state-of-the-art technologies from around the world.
Economic Impact and Competitiveness
Boosting National Infrastructure
The concerted efforts to enhance Thailand’s rail system are anticipated to have far-reaching economic benefits. By elevating its rail infrastructure to international standards, Thailand aims to improve its overall competitiveness, attract investment, and stimulate economic growth across various sectors.
Future Outlook
Paving the Way for Sustainable Growth
This collaborative approach to rail innovation sets the stage for sustainable development in Thailand’s transportation sector. As these initiatives unfold, they promise not only to transform the country’s rail network but also to create new oppo
News
Pawn Shops See Surge in Gold and Mobile Phone Transactions in 2024

Record-Breaking Year for Pawn Industry
1.3 Million Items Pawned Nationwide
The pawn shop industry experienced a remarkable year in 2024, with a staggering 1.3 million items being pawned across the United States. This surge in transactions highlights the growing importance of pawn shops in providing short-term financial solutions for many Americans.
Gold Remains a Valuable Asset
Precious Metal Tops Pawning Charts
Among the items pawned, gold consistently ranked as one of the most popular choices. The enduring value of gold, coupled with its easy-to-assess nature, makes it an attractive option for both pawnbrokers and customers seeking quick loans.
Mobile Phones: A Modern Pawning Trend
Smartphones Become Liquid Assets
Alongside gold, mobile phones, particularly high-end smartphones, have emerged as a top category in pawn transactions. The rapid technological advancements and high resale value of these devices contribute to their popularity in the pawn market.
Economic Factors Driving Pawn Shop Growth
Short-Term Loans Meet Immediate Needs
The increase in pawning activity reflects broader economic trends, with many individuals turning to pawn shops for quick access to cash. This trend underscores the role of pawn shops in providing financial alternatives during times of economic uncertainty.
Digital Transformation in Pawn Industry
Online Platforms Expand Market Reach
Pawn shops are increasingly adopting digital platforms, allowing for online appraisals and transactions. This technological shift has expanded the reach of pawn services, attracting a new demographic of tech-savvy customers.
Future Outlook for Pawn Shops
Continued Growth Expected in Coming Years
As the pawn shop market continues to evolve, industry experts predict sustained growth. With a projected market size of over $50 billion by 2031, pawn shops are poised to play an increasingly significant role in the alternative financial services sector.
News
Bangkok Expressway Disaster: Tragic Collapse Causes Major Traffic Disruptions

Catastrophic Failure
Deadly Incident
A devastating collapse of an under-construction expressway in Bangkok has resulted in multiple fatalities and severe traffic congestion. The incident occurred on Saturday, March 15, 2025, when a concrete beam of the Rama III-Dao Khanong-Bangkok Outer Western Ring Road expressway project collapsed onto the existing Chalerm Maha Nakhon expressway in the Dao Khanong area.
Casualties and Injuries
Human Toll
The collapse claimed the lives of at least seven individuals, including workers and an engineer. Additionally, over 20 people sustained injuries, with some still trapped beneath the debris. Rescue efforts are ongoing, utilizing specialized equipment and search dogs to locate survivors.
Traffic Impact
Commuter Chaos
The collapse has severely damaged the Chalerm Maha Nakhon expressway ramp, a crucial link to Rama II Road, the main southbound highway. This has led to significant traffic disruptions, with authorities predicting severe congestion, especially for Monday commuters.
Recovery Timeline
Phased Reopening
Surachet Laophulsuk, governor of the Expressway Authority of Thailand (Exat), estimates that debris removal will take approximately seven days. The inbound side of the affected ramp may reopen within this period. However, the outbound side suffered more extensive damage, requiring beam replacement and an estimated 30 days for complete restoration.
Alternative Routes
Detour Recommendations
Transport authorities are advising motorists to seek alternative routes to mitigate the impact of the closure. The damaged section, which connects to the Rama IX Bridge linking Bangkok and Thon Buri across the Chao Phraya River, plays a crucial role in the city’s transportation network.
Investigation and Accountability
Cause Analysis
Preliminary investigations suggest that unstable soil conditions may have contributed to the collapse. Authorities are conducting a thorough investigation to determine the exact cause and identify those responsible. The contractors involved have been suspended for 14 days pending the investigation’s outcome.
Safety Concerns
Recurring Issues
This incident highlights ongoing safety concerns in Thailand’s construction industry, particularly along the Rama II Road corridor. The area has a history of prolonged construction timelines and frequent accidents, prompting calls for stricter safety measures and regulations.
Government Response
Policy Changes
In response to the tragedy, the transportation ministry is developing new regulations aimed at suspending contractors found liable for construction accidents and potentially blacklisting them from future government projects. This move seeks to enhance accountability and improve safety standards in the construction sector.
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