Economic Stimulus and Sustainable Tourism
Paetongtarn Shinawatra’s Vision for Southern Thailand
Prime Minister Paetongtarn Shinawatra is set to visit Phuket on Friday to discuss economic stimulus measures and promote soft power for sustainable tourism in southern Thailand. The premier will deliver a keynote lecture on these topics at the Thailand Sustainable Tourism Conference (TSTC) 2025, held at the Phuket Rajabhat University Convention Centre.
Global Sustainable Tourism Conference Preparation
TSTC 2025: A Stepping Stone to GSTC
The TSTC 2025 serves as a crucial preparatory event for Thailand’s hosting of the Global Sustainable Tourism Conference (GSTC) in April 2026. This conference aims to raise awareness about sustainable tourism development by balancing economic, social, and environmental factors, while encouraging tourism operators to adopt sustainable practices.
Strengthening Thailand’s Tourism Industry
Public-Private Cooperation for Market Resilience
The conference plays a vital role in fortifying Thailand’s tourism sector and fostering collaboration between public and private entities. This cooperation is essential for the industry to effectively navigate market changes, economic fluctuations, and environmental challenges.
Prime Minister’s Agenda
Strategic Discussions and Tourism Promotion
During her visit, Prime Minister Paetongtarn is scheduled to engage in strategic discussions with various agencies to promote tourism. These talks are expected to focus on leveraging Thailand’s soft power to enhance the country’s appeal as a tourist destination and drive economic growth in the region.
Soft Power as an Economic Driver
Transforming Creativity into Sustainable Growth
Thailand’s approach to soft power extends beyond cultural and political influence, encompassing job creation, investment attraction, and economic expansion. The government has established the National Soft Power Strategy Committee to promote 13 key industries, including tourism, food, films, fashion, and performing arts, among others.
Thailand’s Open Invitation
Collaborating for a Creative Future
Prime Minister Paetongtarn has extended an invitation to international partners to join Thailand in shaping the future of soft power, invest in the country’s creative industries, and participate in the movement to transform creativity into sustainable growth. This initiative marks a shift from Thailand’s traditional economic pillars towards a future centered on creativity, culture, and human potential.
