Prime Minister Paetongtarn Shinawatra Launches Grand Campaign
Boosting Economy Through Tourism and Sports
Prime Minister Paetongtarn Shinawatra has officially launched the “Amazing Thailand Grand Tourism and Sports Year 2025” campaign, aiming to position Thailand as a world-class destination for tourism and sports. The initiative, unveiled on February 3, 2025, at the One Bangkok shopping mall, seeks to attract 39 million international visitors and generate 98 billion euros in revenue for the year 2025.
Five Key Measures to Enhance Thailand’s Tourism Appeal
Improving Travel Convenience and Infrastructure
To achieve these ambitious goals, the government has implemented five key measures under the Thailand Tourism vision. These include enhancing travel convenience and safety by improving visa procedures, with visa exemptions now available for nationals from 93 countries and territories. Additionally, the government is committed to establishing Thailand as the aviation hub of Southeast Asia, aiming to increase capacity to accommodate 250 million passengers annually through airport expansions and upgrades.
Sustainable Tourism and Cultural Soft Power
Showcasing Thai Heritage and Innovation
The Tourism Authority of Thailand (TAT) is marking its 50th year at ITB Berlin 2025 by expanding its presence under the “Amazing Thailand Grand Tourism and Sports Year 2025” initiative. The Thailand Pavilion has tripled in size to 1,820 square metres, emphasizing the country’s commitment to sustainable tourism and cultural soft power. The pavilion showcases Thai crafts, culinary delights, and innovative tourism experiences, blending cultural heritage with sustainability.
Sports as a Key Driver of Tourism
Hosting Major International Sporting Events
The campaign also highlights Thailand’s ambition to become a global sports hub. The country is set to host several high-profile sporting events, including the 33rd SEA Games and the FIVB Women’s Volleyball World Championship. These events, along with the Muaythai World Festival and MotoGP, are expected to attract sports enthusiasts from around the world and contribute significantly to the country’s tourism revenue.
Year-Round Festivals and Exclusive Travel Privileges
Creating Unforgettable Experiences for Visitors
The “Amazing Thailand Grand Tourism and Sports Year 2025” will feature a series of year-round tourism festivals and exclusive travel privileges. These events are designed to showcase Thailand’s diverse attractions and create memorable experiences for visitors throughout the year, further solidifying the country’s position as a top global tourism destination.
Collaboration Between Public and Private Sectors
Enhancing Tourism Infrastructure and Services
Minister of Tourism and Sports, Mr. Sorawong Thienthong, emphasized the government’s vision to establish Thailand as a leading tourism and sports hub. This vision involves close collaboration between public and private sectors to improve travel convenience, upgrade transportation networks, and develop tourism personnel. The initiative also focuses on promoting sustainable tourism practices and enhancing the overall visitor experience across both major destinations and lesser-known areas.
