Strengthening Digital Marketplace Regulations
New Rules for Major Platforms
On July 10, 2025, Thailand intensified its regulation of e-commerce platforms to protect consumers and ensure product quality. The Royal Gazette announced that 19 high-impact digital platforms must comply with Section 20 of the Digital Platform Services decree, effective immediately. This move aims to safeguard economic stability and public trust by addressing risks associated with online sales of substandard or unregulated products.
Identifying High-Impact Platforms
Targeting Key E-Commerce Players
The Electronic Transactions Development Agency identified platforms like Shopee, Lazada, Alibaba, and AliExpress, among others, for mandatory compliance. These platforms, which include marketplaces like LINE Shopping and Temu, must conduct business risk assessments and implement robust risk management strategies. The annual review of this list ensures ongoing oversight, adapting to the evolving e-commerce landscape in Thailand.
Combating Fraudulent Online Ads
Tackling a Billion-Baht Problem
Fraudulent and illegal online advertisements, which caused over 19 billion baht in damages last year, remain a key focus. The agency is ramping up efforts to suppress deceptive ads, collaborating with partners to monitor and remove harmful content. This initiative reflects Thailand’s commitment to creating a secure digital marketplace where consumers can shop with confidence.
Enhancing Health Product Safety
Partnering with E-Commerce Giants
The Food and Drug Administration has teamed up with major platforms like Lazada, Shopee, and LINE Shopping to prevent the sale of unauthorized health products. By integrating application programming interface systems, these platforms can quickly identify and block non-compliant listings. This collaboration ensures that health-related products meet stringent safety and quality standards, protecting consumers from potential harm.
Leveraging AI for Detection
Innovating with Technology
The Food and Drug Administration, in partnership with Mahidol University and King Mongkut’s University of Technology, is developing an AI system to detect smuggled or unlabelled health products. Supported by the World Health Organization’s Thailand office, this technology enhances the efficiency of identifying fraudulent advertisements. The initiative underscores Thailand’s embrace of cutting-edge tools to strengthen e-commerce oversight.
Building Trust in Digital Commerce
A Step Toward Consumer Confidence
These combined efforts—integrating policy, technology, and cross-sector collaboration—mark a significant step toward a safer digital marketplace in Thailand. By enforcing stricter regulations and leveraging AI, the government aims to protect consumers from subpar products and fraudulent schemes. As e-commerce continues to grow, these measures position Thailand as a trusted destination for online shopping in 2025 and beyond.
