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Thai PM Launches Ambitious Soft Power Initiative for Food Sector

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Transforming Thailand into a Global Food Hub

Thailand is taking bold steps to position itself as a global food hub through an ambitious soft power initiative aimed at leveraging its rich culinary heritage. This initiative, part of the “One Family One Soft Power” (OFOS) policy, seeks to enhance the global profile of Thai cuisine while creating over 75,000 jobs and contributing 3.5 billion baht to the economy by 2027.

Prime Minister’s Commitment to Culinary Excellence

Prime Minister Paetongtarn Shinawatra officially launched the program, emphasizing the government’s dedication to utilizing soft power in the food sector. The initiative is spearheaded by the Ministry of Industry through the Department of Industrial Promotion (DIPROM) and focuses on four key activities designed to elevate Thai food culture.

Key Activities of the Initiative

Upgrading Culinary Skills with “One Village, One Thai Chef”

One of the primary components of this initiative is the “One Village, One Thai Chef” program, which aims to enhance culinary skills and certify chefs to meet international standards. This effort will empower local chefs and promote authentic Thai cuisine globally.

Developing Community Chef Restaurants

The initiative also includes plans to develop community chef restaurants that will empower local communities to strengthen their culinary potential. By supporting local chefs and restaurants, Thailand aims to showcase its diverse food offerings.

Promoting Innovation in Food Production

Upgrading Community Food Innovation Centres

Another critical focus is upgrading community food innovation centers. These centers will promote the use of regional agricultural resources and advanced technology to create high-value food products, enhancing Thailand’s competitiveness in the global market.

Fostering Creativity in the Food and Beverage Industry

Additionally, the initiative seeks to promote innovation within the food and beverage industry. By encouraging creativity and new ideas, Thailand aims to boost its global competitiveness in culinary arts.

Economic Impact and Future Goals

Generating Jobs and Economic Growth

Minister of Industry Akanat Promphan highlighted that this soft power initiative could generate significant economic value across various sectors, including food, film, fashion, and tourism. By positioning Thai cuisine as a cultural asset, the government aims to create sustainable job opportunities for its citizens.

  • Operational Plan for 2024-2027: The operational plan includes collaboration between government entities, private sectors, and civil society to build a robust ecosystem for Thailand’s food industry.

Strengthening Thailand’s Global Culinary Reputation

Through this ambitious soft power initiative, Thailand is not only aiming to enhance its global reputation as a culinary powerhouse but also ensuring that opportunities are available for all levels of society. By combining tradition with innovation, the government is committed to transforming its vibrant food culture into a cornerstone of international influence while fostering economic growth and job creation.

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Strengthening Ties: Saudi-Thai Coordination Council Meeting Approaches

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Saudi-Thai Coordination Council Set to Convene

Thailand Hosts the Inaugural Council Meeting

On January 11, 2025, Thailand is preparing to host the first Saudi-Thai Coordination Council at the Ministry of Foreign Affairs (MFA). This significant event will be co-chaired by Thai Foreign Affairs Minister Maris Sangiampongsa and Saudi Foreign Minister Prince Faisal bin Farhan Al Saud. The council aims to enhance bilateral cooperation between the two nations, marking a pivotal moment in their diplomatic relations.

Objectives of the Council Meeting

The newly established Saudi-Thai Coordination Council is designed to facilitate collaboration across various sectors. It comprises five specialized committees focusing on politics and consular affairssecurity and militaryeconomics and tradeinvestment, and culture and tourism. According to ministry spokesperson Nikorndej Balankura, these committees have recently agreed on 78 initiative cards that will be presented during the upcoming meeting, showcasing their commitment to advancing mutual interests.

Historical Context of Saudi-Thai Relations

Restoration of Diplomatic Ties

The groundwork for this council was laid following the restoration of diplomatic relations between Saudi Arabia and Thailand in 2022. This historic move has led to significant developments, including a Thai-Saudi Investment Forum held in November 2022 and an official visit from Saudi Crown Prince Mohammed bin Salman shortly thereafter. These events have set a positive trajectory for future collaboration.

Significance of the Upcoming Meeting

Nikorndej emphasized that the inaugural meeting of the Saudi-Thai Coordination Council represents a crucial step in promoting a constructive dynamic between the two countries. It aims to intensify bilateral relations and foster a cooperative spirit that benefits both nations in various domains.

Future Prospects for Cooperation

Expanding Economic Ties

The council’s formation comes at a time when both countries are eager to explore new avenues for economic partnership. Discussions have included potential free trade agreements and increased investment opportunities, particularly through Saudi Arabia’s Public Investment Fund (PIF).

Commitment to Mutual Support

Both nations have expressed their dedication to supporting each other’s initiatives, including Thailand’s backing for Saudi Arabia’s bids to host major international events such as the World Expo 2030 and the FIFA World Cup 2034. This cooperative approach underscores the shared vision for a robust partnership that extends beyond mere economic interests.By convening this council, Thailand and Saudi Arabia are poised to embark on a new era of collaboration, fostering deeper ties that promise mutual benefits across various sectors.

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Health Authorities Reassure Public Amid hMPV Cases

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Health Authorities Allay hMPV Concerns

Overview of hMPV Situation

Health authorities across various countries are reassuring the public regarding the human metapneumovirus (hMPV), which has recently gained attention due to rising cases in China. The Indian Health Ministry has confirmed its first cases of hMPV, but officials emphasize that there is “no reason to worry” as there has not been an unusual surge in respiratory illnesses.

No Cause for Alarm

The Indian Health Minister, J. P. Nadda, stated that the hMPV virus is not new; it was first identified in 2001 and has been circulating globally for many years. He noted that the current infections in India do not correlate with recent travel history, indicating that local transmission is under control. Furthermore, health systems are vigilant and prepared for any potential increase in cases.

Symptoms and Public Health Measures

Symptoms of hMPV are similar to those of influenza and respiratory syncytial virus (RSV), including fever and coughing, with some cases leading to pneumonia or acute asthma attacks. Preventive measures recommended by health authorities include covering the mouth and nose while sneezing or coughing, frequent handwashing, and wearing masks in crowded settings.

Global Perspective on hMPV

In Thailand, health officials have reported no clusters of hMPV infections and urged the public not to panic. The Department of Disease Control confirmed that there were 42 infections recorded last year, primarily among children under five years old. Officials stress that the virus is well-known and does not pose a significant threat compared to COVID-19.

Preparedness and Awareness

As health agencies like the World Health Organization continue to monitor the situation, experts assert that HMPV is a common virus with established immunity among populations. The focus remains on maintaining public awareness about preventive measures while ensuring that healthcare systems are prepared for any fluctuations in case numbers.

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Cold Snap Expected: Bangkok Temperatures to Plummet to 15°C

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Bangkok’s Temperature Forecast: A Significant Drop

The Bangkok Metropolitan Area is bracing for a notable drop in temperatures, with forecasts predicting a low of 15°C on Monday, January 6, 2025. This chilly weather is expected to persist until Tuesday, January 7, 2025, as a cold air mass blankets the region.

Weather Patterns Influencing the Temperature Drop

According to Seree Supharathit, director of the Centre for Climate Change and Disaster at Rangsit University, the temperature in Bangkok is projected to decrease by an additional 2-3°C, with adjacent areas experiencing similar conditions. The northern and northeastern regions may see temperatures drop to around 12°C. This weather pattern is attributed to a moderately strong high-pressure system affecting upper Thailand and the South China Sea, leading to cooler temperatures and strong winds across the region.

Extended Cool Weather Forecast

The cool weather is anticipated to last until approximately January 20, 2025, before temperatures begin to rise again. The Thai Meteorological Department (TMD) has indicated that this cold snap will bring about a range of weather conditions throughout Thailand.

Health Precautions Amidst Cold Weather

Residents in upper Thailand and the upper south are advised to take precautions against the cold and remain vigilant about fire hazards due to dry and windy conditions. In mountainous areas, such as Doi Inthanon National Park, temperatures have already dipped significantly, with reports of frost forming in some locations.

Overall, while Bangkok prepares for a brief but significant cold spell, the rest of Thailand will also experience varying degrees of cool weather. It is essential for residents to stay informed about these changes and take necessary precautions during this period of lower temperatures.

Embracing the Chill

As Bangkok experiences this temperature drop, residents are reminded to dress warmly and stay safe during this unusual cold snap. The expected low of 15°C marks a stark contrast from the typical tropical climate that characterizes the region.

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