Thailand’s Tourism Soars with TAT and Grab’s Vibrant 2025 Campaign

Launch of a Nationwide Travel Push

Explore Thailand with Grab

The Tourism Authority of Thailand (TAT) and Grab Thailand unveiled the “Tiew Tua Thai Suk Kan Yai Wai Jai Grab” campaign on June 2, 2025, igniting travel enthusiasm across the nation. This initiative invites both Thai and international tourists to discover iconic landmarks and hidden gems, showcasing Thailand’s rich culture and natural beauty through Grab’s seamless digital platform.

Celebrity Power Boosts Campaign

Ling Ling and Aom Lead the Way

Thai stars Ling Ling (Sirilak Khong) and Aom (Kornnaphat Settharattanapong) headline the campaign as “Friends of Grab,” amplifying its reach. Their social media influence drove over 2.3 million engagements and a million reposts on X within 24 hours, leveraging their pan-Asian fame to attract tourists, particularly from China, in 2025.

Promoting 55 Must-Visit Provinces

Uncovering Thailand’s Hidden Charms

TAT’s 2025 Amazing Thailand Grand Tourism and Sports Year campaign underpins this effort, encouraging year-round travel to 55 provinces. By highlighting local stories and unique perspectives, the initiative aims to boost traveler confidence and promote sustainable tourism, revealing Thailand’s lesser-known destinations to global visitors in 2025.

Grab’s Role in Tourism Recovery

Seamless Travel Solutions

Grab Thailand, as TAT’s official partner and Tourism Taskforce member, enhances the travel experience by connecting major cities and off-the-beaten-path locations. Country Head Chantsuda Thananitayaudom emphasized Grab’s evolving services, which support Thailand’s tourism sector recovery and growth through innovative campaigns in 2025.

Exclusive Travel Perks Offered

Win Experiences with Stars

The “Pai Mueang Na Tiew Suk Kan Yai Wai Jai Grab” promotion lets travelers using Grab in 55 provinces win exclusive experiences with Ling Ling or Aom until August 12, 2025. Promo codes “NATURE” and “CITY” unlock tailored journeys, offering scenic or urban adventures without a minimum spend requirement in 2025.

Discounts to Sweeten the Deal

Save with AMAZING25 Code

Grab and TAT provide up to 100 baht off on transport, food, and delivery services with the code “AMAZING25,” valid through December 31, 2025. This incentive encourages tourists to explore Thailand’s diverse offerings, making travel more accessible and enjoyable across the country in 2025.