Thailand Aims for World-Class Tourism Status
Prime Minister Paetongtarn Shinawatra Outlines Vision
Prime Minister Paetongtarn Shinawatra presented Thailand’s tourism vision at the Amazing Thailand Networking Event, part of ITB Berlin 2025. She emphasized the government’s commitment to sustainable tourism, infrastructure improvement, soft power promotion, and visitor safety.
“Amazing Thailand Grand Tourism & Sports Year 2025” Launched
Tourism as Key Economic Driver
The Thai government has designated 2025 as the “Amazing Thailand Grand Tourism & Sports Year 2025,” recognizing tourism as a crucial strategy for economic growth. This initiative aims to showcase Thailand’s cultural richness, soft power, and innovation on the global stage.
Record-Breaking Tourism Performance
Exceeding Targets and Boosting GDP
In 2024, Thailand surpassed its target of 35 million foreign visitors, generating over €47.4 billion and contributing approximately 15% to the country’s GDP. This success has set the stage for even more ambitious goals in 2025.
Ambitious Targets for 2025
Aiming for 39 Million International Visitors
The government has set its sights on attracting 39 million international visitors in 2025, with a projected revenue of €98 billion. European visitors are expected to play a significant role, with an estimated 10.6 million arrivals contributing €24.2 billion to the economy.
Five-Point Strategy for Tourism Excellence
Enhancing Visitor Experience and Infrastructure
To achieve these goals, the government has implemented a five-point strategy:
- Improving visa procedures and expanding visa exemptions to 93 countries and territories
- Developing infrastructure to establish Thailand as Southeast Asia’s aviation hub
- Promoting soft power industries
- Positioning Thailand as a medical and wellness tourism destination
- Advancing sustainable tourism practices
Infrastructure Development for Increased Capacity
Expanding Aviation Capabilities
The government plans to enhance Thailand’s aviation infrastructure, aiming to accommodate 250 million passengers annually. This includes expanding major airports like Suvarnabhumi and Don Mueang, upgrading regional airports, and constructing new facilities such as the Andaman and Lanna airports.
Sustainable and High-Value Tourism Focus
Balancing Growth with Responsibility
As Thailand approaches pre-pandemic tourism levels, the government is mindful of potential overtourism issues. The focus is on developing a “new tourism” model that balances growth with sustainability, ensuring a positive experience for visitors while benefiting local communities and the environment.
