Emerging Destinations in Thailand Shine in Global Travel Awards
Nan and Sukhothai Recognized for Unique Cultural and Historical Experiences
While Thailand’s coastal destinations remain tourist hotspots, the secondary provinces of Nan and Sukhothai are gaining recognition for their rich cultural and historical offerings. These rising destinations have been highlighted in Booking.com’s 2025 Traveller Review Awards, showcasing their growing popularity alongside Thailand’s traditional favorites.
Booking.com Recognizes Thailand’s Top Travel Destinations
Over 1.71 Million Travel Partners Honored Globally
The 13th edition of the Traveller Review Awards evaluated over 360 million verified reviews to recognize exceptional service providers in the travel industry. A total of 1.71 million travel partners worldwide received awards, including accommodations (1,711,539), car rental services (1,329), and taxi operators (124), marking a 16% increase in winners compared to last year.
Thailand Sees a 20% Increase in Award-Winning Travel Providers
This year, Thailand boasts 14,710 award-winning accommodations and travel businesses, a substantial 20% growth from 2024. These top-rated partners achieved an average review score of 8.8, based on more than 3.2 million traveler reviews worldwide.
Thailand’s Most Welcoming Cities for 2025
Coastal and Emerging Destinations Share the Spotlight
Thailand’s renowned coastal destinations, including Krabi, Phang Nga, and Surat Thani, continue to be recognized as the country’s “Most Welcoming Cities”, celebrated for their pristine beaches, crystal-clear waters, and breathtaking landscapes. However, emerging destinations are also gaining popularity, with Nan maintaining its top position for a second year and Sukhothai making its debut on the list.
Thailand’s Top 5 Most Welcoming Cities:
- Krabi
- Phang Nga
- Nan
- Surat Thani
- Sukhothai
Accommodation Trends in Thailand’s Hospitality Industry
Hotels Remain the Preferred Choice Among Travelers
While apartments have been the most awarded accommodation type globally for eight consecutive years, with 847,627 properties recognized, hotels remain the most popular accommodation choice in Thailand. This year, Thai hotels received 3,833 awards, maintaining their dominance in the local travel industry.
Alternative Accommodation Types Gain Popularity
Apartments have now risen to second place in Thailand, with 2,457 awards, surpassing resorts (2,228 awards). The list also includes villas (1,624 awards) and guesthouses (1,150 awards), highlighting the diverse accommodation options available for travelers.
The Rise of Unique Travel Experiences
Over a Decade of Transforming Global Travel
Since 2010, Booking.com has facilitated more than 4.5 billion guest arrivals, with over 1 billion bookings for unique, non-hotel accommodations. Travelers today can choose from over 30 accommodation types, including countryside villas, city apartments, luxurious resorts, bed & breakfasts, farm stays, bungalows, and more.
Expanding Travel Experiences with Unique Stays
For those seeking extraordinary travel experiences, Booking.com offers a variety of distinctive stays, including houseboats, ice cabins, and treehouses, catering to travelers looking for something beyond the traditional hotel experience.
With Thailand’s secondary provinces gaining global recognition, the country continues to expand its tourism appeal, offering both historical charm and modern hospitality to visitors from around the world.
