TAGTHAi, Thailand’s groundbreaking travel app, marked a significant milestone in its journey to revolutionize the tourism industry. At a prestigious event held at the Royal Pavilion of The Royal Bangkok Sports Club, TAGTHAi gathered the nation’s tourism and business leaders to celebrate its achievements, influential partnerships, and its ongoing mission to reshape travel experiences through innovation and collaboration.


TAGTHAi: A Trailblazer in Thailand’s Tourism Sector

Celebrating Partnerships and Achievements

The event brought together representatives from over 40 key organizations, including:

  • Tourism Authority of Thailand (TAT)
  • Thai Chamber of Commerce
  • Kasikorn Bank
  • Dusit Thani Group

These collaborations underscore TAGTHAi’s pivotal role in fostering innovation in the travel industry while aligning with the Happy Model initiative, which focuses on creating positive and healthy travel experiences.

Milestones in Driving Sustainable Tourism

Kalin Sarasin, Chairman of the Thai Chamber of Commerce, highlighted TAGTHAi’s impact on promoting a circular economy. By directing tourists to lesser-known destinations, the app helps distribute income to local communities, promoting sustainability and economic equity.


Game-Changing Features for Travelers

Enhanced Accessibility for Tourists

Thapanee Kiatphaibool, Governor of TAT, described TAGTHAi as a “game-changer” for both Thai and international travelers. The app offers a host of features, including:

  • Emergency hotlines for safety.
  • VAT refund processing to simplify tax refunds for visitors.
  • Design My Trip, an AI-powered personalized travel planner that helps tourists customize their journeys.

Empowering Local Businesses

Kasikorn Bank CEO, Kattiya Indaravijaya, emphasized the app’s mission to support small businesses, particularly in secondary cities. By promoting local experiences, TAGTHAi has contributed to the growth of local economies.


The Numbers Behind TAGTHAi’s Success

Record-Breaking Growth

With over 2 million downloads and 100% growth this year, TAGTHAi has quickly become a favorite among tourists. Its partnerships with tech giants like Google Cloud have enabled cutting-edge features like AI-driven travel planning, enhancing user experiences.

Expansive Network of Partners

The app connects tourists to over 3,300 travel experiences across Thailand, from luxury dining to authentic local markets. TAGTHAi’s vast network ensures that travelers can discover both Thailand’s iconic attractions and its hidden gems.


TAGTHAi’s Vision for the Future

As a pioneer in travel tech innovation, TAGTHAi continues to transform Thailand’s tourism landscape. With its focus on sustainability, inclusivity, and local economic growth, the app is setting a benchmark for travel platforms worldwide.

Driving Growth Through Collaboration

CEO Thiratida Kuvantrarai attributed TAGTHAi’s rapid success to its strategic partnerships, stating, “With 3,300 partners on board, TAGTHAi continues to transform Thailand’s tourism, driving growth, sustainability, and innovation.”

TAGTHAi is more than just a travel app—it’s a catalyst for positive change in Thailand’s tourism industry. By combining innovative technology, strategic partnerships, and a commitment to sustainability, TAGTHAi is creating a brighter future for travelers and local communities alike.

 

Ref – Thaiger

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