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Thailand’s Travel Tech Revolution: TAGTHAi Celebrates Milestones

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TAGTHAi, Thailand’s groundbreaking travel app, marked a significant milestone in its journey to revolutionize the tourism industry. At a prestigious event held at the Royal Pavilion of The Royal Bangkok Sports Club, TAGTHAi gathered the nation’s tourism and business leaders to celebrate its achievements, influential partnerships, and its ongoing mission to reshape travel experiences through innovation and collaboration.


TAGTHAi: A Trailblazer in Thailand’s Tourism Sector

Celebrating Partnerships and Achievements

The event brought together representatives from over 40 key organizations, including:

  • Tourism Authority of Thailand (TAT)
  • Thai Chamber of Commerce
  • Kasikorn Bank
  • Dusit Thani Group

These collaborations underscore TAGTHAi’s pivotal role in fostering innovation in the travel industry while aligning with the Happy Model initiative, which focuses on creating positive and healthy travel experiences.

Milestones in Driving Sustainable Tourism

Kalin Sarasin, Chairman of the Thai Chamber of Commerce, highlighted TAGTHAi’s impact on promoting a circular economy. By directing tourists to lesser-known destinations, the app helps distribute income to local communities, promoting sustainability and economic equity.


Game-Changing Features for Travelers

Enhanced Accessibility for Tourists

Thapanee Kiatphaibool, Governor of TAT, described TAGTHAi as a “game-changer” for both Thai and international travelers. The app offers a host of features, including:

  • Emergency hotlines for safety.
  • VAT refund processing to simplify tax refunds for visitors.
  • Design My Trip, an AI-powered personalized travel planner that helps tourists customize their journeys.

Empowering Local Businesses

Kasikorn Bank CEO, Kattiya Indaravijaya, emphasized the app’s mission to support small businesses, particularly in secondary cities. By promoting local experiences, TAGTHAi has contributed to the growth of local economies.


The Numbers Behind TAGTHAi’s Success

Record-Breaking Growth

With over 2 million downloads and 100% growth this year, TAGTHAi has quickly become a favorite among tourists. Its partnerships with tech giants like Google Cloud have enabled cutting-edge features like AI-driven travel planning, enhancing user experiences.

Expansive Network of Partners

The app connects tourists to over 3,300 travel experiences across Thailand, from luxury dining to authentic local markets. TAGTHAi’s vast network ensures that travelers can discover both Thailand’s iconic attractions and its hidden gems.


TAGTHAi’s Vision for the Future

As a pioneer in travel tech innovation, TAGTHAi continues to transform Thailand’s tourism landscape. With its focus on sustainability, inclusivity, and local economic growth, the app is setting a benchmark for travel platforms worldwide.

Driving Growth Through Collaboration

CEO Thiratida Kuvantrarai attributed TAGTHAi’s rapid success to its strategic partnerships, stating, “With 3,300 partners on board, TAGTHAi continues to transform Thailand’s tourism, driving growth, sustainability, and innovation.”

TAGTHAi is more than just a travel app—it’s a catalyst for positive change in Thailand’s tourism industry. By combining innovative technology, strategic partnerships, and a commitment to sustainability, TAGTHAi is creating a brighter future for travelers and local communities alike.

 

Ref – Thaiger

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Bangkok’s Area Traffic Control Technology: A Game Changer for Urban Mobility

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Innovative ATC Technology Alleviates Traffic Congestion in Bangkok

The Bangkok Metropolitan Administration (BMA) has reported significant improvements in traffic flow due to the implementation of Area Traffic Control (ATC) technology. After two years of operation, this innovative system has effectively alleviated congestion in the capital’s busiest areas, enhancing the overall commuting experience for residents and visitors alike.

Collaboration with Japan International Cooperation Agency

BMA spokesman Aekvarunyoo Amrapala announced that the ATC system was developed in collaboration with the Japan International Cooperation Agency. This advanced technology adjusts traffic signal timings based on real-time vehicle volume on major roads, including PradiphatPhahonyothinRatchawithi, and Rama VI. Since its implementation in May 2023, traffic flow has increased by 10% during peak hours and an impressive 30% during non-peak hours.

Enhanced Efficiency Through Real-Time Data

With a robust database of real-time traffic volume, the BMA has significantly improved its traffic management capabilities. The ATC technology allows for dynamic adjustments to traffic signals, optimizing vehicle movement and reducing wait times at intersections. According to Mr. Aekvarunyoo, this system has transformed how traffic is managed in Bangkok, leading to a smoother flow of vehicles throughout the city.

Future Expansion Plans for ATC Technology

Looking ahead, the BMA plans to extend the ATC technology to additional roads, including Sukhumvit and Rama IX, aiming for comprehensive coverage across Bangkok by 2026. Furthermore, the installation of closed-circuit television (CCTV) cameras equipped with artificial intelligence will enhance monitoring of traffic violations, contributing to safer roads and more efficient traffic management.

Addressing Driver Discipline Issues

Despite these advancements, Mr. Aekvarunyoo highlighted that a lack of driver discipline remains a significant contributor to traffic congestion. Common issues include drivers stopping in no-parking zones to pick up or drop off passengers, as well as taxis and buses blocking lanes while waiting for customers. To combat these challenges, the BMA is collaborating with local police to enforce parking regulations using CCTV technology.

Road Improvements and Traffic Management Tools

In 2023, the BMA implemented various traffic management tools across 50 locations in Bangkok, resulting in a remarkable 25% reduction in overall travel time. This year, plans are underway to expand these tools to over 70 additional congested areas, further enhancing urban mobility and reducing travel delays for commuters.

A Brighter Future for Bangkok’s Traffic Management

The introduction of ATC technology marks a significant step forward in addressing Bangkok’s notorious traffic congestion. By leveraging modern technology and real-time data analysis, the BMA is committed to improving urban mobility and ensuring a more efficient transportation network. As expansion plans unfold and additional measures are implemented, residents can look forward to a future where commuting in Bangkok becomes increasingly streamlined and hassle-free.

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Thailand’s GPO to Produce 200,000 Doses of Bird Flu Vaccine Amid Rising Concerns

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GPO Plans to Manufacture Bird Flu Vaccine Starting March

The Government Pharmaceutical Organisation (GPO) of Thailand has announced plans to produce 200,000 doses of a bird flu vaccine beginning in March 2025. This initiative aims to prepare for a potential outbreak anticipated in June, reflecting the growing global concerns regarding the spread of avian influenza.

Production Details and Technology Used

GPO director Mingkwan Suphanpong stated that a dedicated production line for the bird flu vaccine, specifically targeting the H5N2 strain, is being established. The first batch, utilizing egg-based vaccine technology, is expected to be ready by May. The vaccine will have a shelf life ranging from six months to two years, ensuring it remains effective during critical periods.

Capacity for Increased Production

While the initial production will focus on 200,000 doses, Dr. Mingkwan emphasized that the GPO has the capacity to manufacture up to 500,000 doses if necessary. This proactive approach is part of Thailand’s broader strategy to mitigate risks associated with avian influenza outbreaks.

Global Context and Health Precautions

The GPO’s efforts come in response to rising cases of bird flu reported in several countries, including the United StatesUnited Kingdom, and neighboring nations. The World Health Organization (WHO) has raised alarms about the increasing number of infections and has urged member countries to monitor and report any outbreaks diligently.

Target Groups for Vaccination

Dr. Mingkwan indicated that the vaccine will be available for individuals aged 18 years and older. However, the Department of Disease Control (DDC) will establish specific criteria to prioritize vaccination for high-risk groups, such as poultry farmers and residents living in areas with elevated exposure to avian influenza.

Aiming for Preparedness Against Avian Influenza

As Thailand gears up for potential avian influenza challenges, the GPO’s initiative reflects a commitment to public health and safety. By producing its own vaccines, Thailand aims to bolster its defenses against bird flu while reducing reliance on imported solutions. This strategic move underscores the importance of preparedness in safeguarding both human health and the agricultural sector from potential outbreaks.

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Prime Minister Paetongtarn Shinawatra’s Visit to Phuket: Addressing Key Provincial Issues

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Focus on Tourism and Infrastructure Development in Phuket

Prime Minister Paetongtarn Shinawatra is set to visit Phuket on Thursday to tackle important issues affecting the province, particularly in the areas of tourismflood preventioninfrastructure development, and traffic management. This visit aims to enhance the province’s appeal as a premium tourist destination while addressing critical local challenges.

Collaborative Meeting with Key Agencies

Government spokesman Jirayu Houngsub announced that the Prime Minister’s visit will coincide with a meeting involving several key agencies, including the Transport MinistryInterior MinistryAgriculture and Cooperatives Ministry, and the Royal Thai Police (RTP). During this meeting, Ms. Paetongtarn will provide policy updates and receive briefings on Phuket’s tourism landscape, flood prevention strategies, and traffic management solutions.

Promoting Major Events to Boost Tourism

As part of her agenda, the Prime Minister will discuss plans to promote significant events aimed at positioning Phuket as a leading tourist destination. Recent data indicates that over 230,000 tourists, both domestic and international, visited Phuket between December 28, 2024, and January 1, 2025, generating an impressive revenue of at least 8 billion baht. This influx led to an average hotel occupancy rate exceeding 80%.

Inauguration of the Thailand International Boat Show

In addition to addressing provincial concerns, Prime Minister Paetongtarn will preside over the opening ceremony of the Thailand International Boat Show at Yacht Haven Marina in Thalang district. Following this event, she plans to visit the Bang Niaw Dam Reservoir to monitor ongoing flood prevention and mitigation efforts before returning to Bangkok.

Gathering Data for Future Development Plans

Mr. Jirayu emphasized that the government’s objective during this visit is to gather essential data from Phuket that will inform future development plans and solutions. The insights gained from local officials and agencies will be instrumental in addressing the province’s unique challenges while enhancing its tourism potential.

Commitment to Phuket’s Growth

As Prime Minister Paetongtarn Shinawatra embarks on this important visit, her focus on tourism, infrastructure, and community engagement underscores the government’s commitment to fostering sustainable growth in Phuket. This proactive approach aims not only to address current issues but also to pave the way for a prosperous future for the province.

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