News
Thailand Sets Ambitious Target of 40 Million Foreign Tourist Arrivals for 2025

Thailand’s Tourism Minister Announces New Visitor Goals
Thailand’s Minister of Tourism and Sports, Sarawong Thianthong, has announced an ambitious target to attract 40 million foreign tourists by 2025, an increase of 1 million from the previous goal of 39 million. This initiative aims to propel the country’s tourism sector forward and boost its economic recovery.
Adapting Strategies to a Competitive Landscape
Recognizing the competitive nature of global tourism, Thapanee Kiatphaibool, the governor of the Tourism Authority of Thailand (TAT), emphasized the agency’s commitment to adapting its strategies. “This includes shifting our focus towards higher-value tourism segments, expanding our reach into new markets, and enhancing the overall travel experience for visitors,” she stated.
Key Strategies for Achieving Tourism Targets
To meet these targets, the TAT has outlined several key strategies:
- Focus on High-Value Tourism: Attracting higher-spending tourists through luxury travel experiences and niche markets.
- Diversify Markets: Expanding outreach beyond traditional markets to include visitors from Europe, the Americas, and emerging regions.
- Enhance Travel Experience: Introducing innovative travel routes and exclusive experiences while improving convenience through seamless payment options and better connectivity.
- Leverage Soft Power: Promoting Thailand’s unique cultural heritage, cuisine, and hospitality to draw in visitors.
- Develop Sustainable Tourism Practices: Expanding the Sustainable Tourism Goal (STAR) project to minimize environmental impact and promote responsible tourism.
Launching the “Amazing Thailand Grand Tourism & Sports Year 2025” Campaign
The TAT has officially launched the “Amazing Thailand Grand Tourism & Sports Year 2025” campaign, which will focus on five key pillars:
- Grand Festivity: Organizing major events and festivals to attract tourists.
- Grand Moment: Presenting unique travel experiences.
- Grand Privilege: Offering attractive travel deals, including discounts on shopping, tours, and flights.
- Grand Invitation: Inviting renowned international figures to experience Thailand and share their journeys.
- Grand Celebration: Celebrating festivals and achievements in various fields.
Enhancing Domestic Travel Initiatives
In addition to attracting international tourists, the TAT will promote domestic travel through initiatives like the “We Travel Together” project. The agency is also encouraging airlines to increase flight frequencies and expand routes to Thailand.
A Pivotal Year for Thai Tourism
Thapanee emphasized that “2025 is a pivotal year for Thai tourism.” The focus will not only be on increasing visitor numbers but also on elevating the quality of tourism by attracting high-spending travelers and diversifying market reach.
Financial Measures to Support Tourists
The Ministry of Finance plans to reintroduce the “Easy e-Receipt 2025” measure from January 15 to February 28, offering tax deductions for consumers using electronic tax invoices from registered businesses.
Positioning Thailand as a Premier Global Destination
The “Amazing Thailand Grand Tourism & Sports Year 2025” campaign aims to position Thailand as a world-class tourism and sports hub. By implementing these strategies, the government hopes to drive economic growth while creating a sustainable future for its tourism sector.
News
Discover Bangkok’s Hidden Gem: Santi Chai Prakan Royal Pavilion

A Royal Retreat in the Heart of Bangkok
Unveiling Historical Splendor
Nestled along the Chao Phraya River, the Santi Chai Prakan Royal Pavilion stands as a testament to Thailand’s rich cultural heritage. This architectural marvel, often overlooked by tourists, offers a serene escape from the bustling streets of Bangkok.
A Journey Through Time
Exploring Royal Thai Architecture
The pavilion, with its intricate Thai-style architecture, showcases the exquisite craftsmanship of the late 19th century. Its octagonal shape and ornate decorations reflect the artistic prowess of the Rattanakosin period, inviting visitors to step back in time.
Riverside Tranquility
A Perfect Spot for Reflection
Surrounded by lush gardens and offering panoramic views of the river, the Santi Chai Prakan Royal Pavilion provides a tranquil setting for both locals and tourists. It’s an ideal location for those seeking a moment of peace or a picturesque backdrop for photography.
Cultural Significance
Preserving Thai Heritage
Originally built as a royal residence, the pavilion now serves as a symbol of Thailand’s commitment to preserving its cultural landmarks. It stands as a reminder of the country’s royal legacy and architectural excellence.
Visitor Experience
Practical Information for Travelers
The pavilion is easily accessible and offers free entry, making it an attractive option for budget-conscious travelers. Its proximity to other historical sites in Bangkok makes it a perfect addition to any cultural itinerary.
Beyond the Pavilion
Exploring the Surrounding Area
Visitors can enhance their experience by exploring the adjacent Santi Chai Prakan Park, which offers additional green spaces and recreational facilities. The area also provides excellent opportunities for observing local life along the riverbank.
News
Exploring Siam Paragon: Bangkok’s Iconic Shopping Destination

Discover the Allure of Siam Paragon
A Hub of Luxury and Entertainment
Siam Paragon, located in the heart of Bangkok, is one of Thailand’s most prestigious shopping malls. Renowned for its upscale offerings, it features over 250 stores, including flagship outlets of global luxury brands like Louis Vuitton, Hermes, and Chanel. Visitors can also enjoy Southeast Asia’s largest aquarium, Sea Life Bangkok Ocean World, and a 16-screen Cineplex.
A Central Landmark in Bangkok
Situated on Rama I Road in Pathum Wan District, Siam Paragon is easily accessible via the BTS Skytrain at Siam Station. This prime location makes it a central attraction for both locals and tourists.
The Siam Paragon Experience
Unparalleled Shopping Opportunities
The mall caters to luxury shoppers with high-end fashion boutiques and exclusive products. Twice a year, visitors can take advantage of massive end-of-season sales, while monthly promotions ensure there are always deals to explore.
Culinary Delights for Every Taste
Siam Paragon offers a wide range of dining options, from international cuisines to local Thai delicacies. Food enthusiasts will find everything from quick bites to gourmet meals within its expansive food court.
Entertainment and Attractions
Sea Life Bangkok Ocean World
One of the mall’s highlights is the Sea Life Bangkok Ocean World, Southeast Asia’s largest aquarium. It provides an immersive experience with marine life exhibits that appeal to all age groups.
Royal Paragon Hall
For events and exhibitions, the Royal Paragon Hall is a state-of-the-art venue that can accommodate up to 5,000 guests. It regularly hosts concerts, conventions, and cultural showcases.
Accessibility and Convenience
Seamless Transportation Options
Siam Paragon is connected to the Siam BTS Skytrain station via a skybridge, ensuring hassle-free access. For those driving, the mall offers parking facilities for up to 4,000 cars.
Tourist-Friendly Services
International visitors can apply for a Tourist Discount Card at the information desk to enjoy additional savings on purchases.
A Blend of Culture and Modernity
Thai Art and Craftsmanship
The mall also features shops dedicated to traditional Thai arts and crafts. Visitors can purchase decorative silk items, ivory artifacts, and antiques as souvenirs or gifts.
Adjacent Luxury Accommodations
Located behind the mall is the Siam Kempinski Hotel, offering world-class accommodations that complement the luxurious experience of Siam Paragon.
Why Visit Siam Paragon?
A Must-Visit Destination in Bangkok
Siam Paragon is more than just a shopping center; it’s a cultural and entertainment hub that represents modern Bangkok. Whether you’re looking for luxury shopping, unique dining experiences, or family-friendly attractions, this iconic destination has something for everyone.
News
Andaman Riviera Feasibility Study Nears Completion

Enhancing Connectivity Across Southern Thailand
Feasibility Study Set to Conclude This Month
The feasibility study for the ambitious Andaman Riviera project is expected to conclude by the end of March 2025. Spearheaded by Thailand’s Ministry of Transport, the study aims to improve connectivity across six southern provinces along the Andaman coast.
Cabinet Approval Scheduled for June
Once finalized, the study will be submitted to the cabinet in June for approval. The project, estimated at 85 billion baht, will span 924 kilometers, creating new road networks in Ranong, Phangnga, Krabi, Phuket, Trang, and Satun. These roads aim to enhance safety and convenience for tourists traveling along Thailand’s scenic coastline.
Infrastructure Development for Tourism Growth
Collaborative Efforts Across Agencies
The Andaman Riviera project requires extensive collaboration among government agencies, including the Department of Highways and the Department of Rural Roads. Local administrative organizations are also actively involved in ensuring seamless implementation.
Environmental Protection a Key Priority
Environmental considerations are integral to the project. Routes passing through sensitive areas such as mangrove forests will undergo additional environmental impact assessments (EIA) if necessary to safeguard these ecosystems.
Key Highlights of the Project
New Roads and Upgrades in Phuket
Phuket will see the construction of two kilometers of new roads and upgrades to approximately 124 kilometers of existing routes. A significant component includes a bridge connecting Koh Maphrao, overseen by the Department of Marine and Coastal Resources.
Comprehensive Action Plan for Tourism Management
The project isn’t limited to road construction; it also includes a detailed action plan addressing land transport and tourism management. This strategy aims to accommodate the growing influx of tourists while boosting local businesses such as hotels, restaurants, and souvenir shops.
Economic and Social Benefits
Boosting Local Economies Along the Coast
By linking major tourist attractions along the Andaman coast, the project is expected to create new economic opportunities for local communities. Businesses ranging from gas stations to small enterprises will benefit from improved accessibility and increased tourist traffic.
Seamless Travel Experience for Tourists
The improved infrastructure will make travel safer and more convenient for both locals and international visitors. The project is poised to open up new destinations while enhancing access to existing ones, further solidifying Thailand’s position as a top global tourist destination.
A Transformational Initiative
A Vision for Sustainable Development
The Andaman Riviera project represents a significant step toward sustainable development in southern Thailand. By balancing infrastructure expansion with environmental preservation, it promises long-term benefits for both residents and tourists alike.
Final Approval Awaits Cabinet Decision
With its feasibility study nearing completion, this transformative initiative awaits cabinet approval in June, marking a pivotal moment in Thailand’s efforts to enhance regional connectivity and tourism potential.
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