Celebrating Thai Fashion at Emsphere Mall

The “Show Pow” event is currently taking place at Emsphere shopping mall in Bangkok, showcasing over 100 brands of apparel, handicrafts, beauty products, gems, and jewelry. This initiative aims to promote Thailand’s soft power through its vibrant fashion industry.

Showcasing New-Generation Designers

The event features fashion shows presented by emerging designers from four prominent educational institutions, including Srinakharinwirot University and Silpakorn University. These showcases highlight the creativity and innovation of Thailand’s new generation of fashion talent.

• Inspiration Through Talks: In addition to the fashion shows, industry professionals have been invited to participate in discussions aimed at inspiring attendees. Notable speakers include Wishulada Panthanuvong, an artist focused on raising awareness about environmental preservation.

Promoting Thai Fashion Identity

Focus Areas of the Show Pow Event

According to Achara Umpujh, head of the Soft Power Subcommittee on Fashion, the “Show Pow” event is designed to promote the Thai fashion industry internationally across four main areas: apparel, crafts, beauty, and jewelry.

• Cultural Presentation: The event emphasizes presenting a unique Thai fashion identity to consumers by leveraging innovation and creativity while celebrating the country’s rich cultural heritage.

Event Details and Participation

Duration and Additional Information

The “Show Pow” event will run until Monday, providing ample opportunity for visitors to explore the diverse offerings of Thai fashion. For more information about the event, attendees can visit www.thaitextile.org or check out the Thailand Textile Institute’s Facebook page.

Strengthening Thailand’s Fashion Influence

The “Show Pow” event serves as a significant platform for promoting Thailand’s soft power in fashion. By showcasing local talent and highlighting the country’s unique cultural identity, this event aims to elevate Thailand’s presence in the global fashion landscape. Attendees are encouraged to immerse themselves in this celebration of creativity and craftsmanship.

Streamlining Travel with Digital Identification

The Thai government has announced that Thai nationals can now utilize the ThaID app to present a valid digital identification card when checking in for flights. This initiative aims to simplify the travel experience during the busy New Year season, making airport check-ins more efficient.

Benefits of Using ThaID at Airports

The ThaID app enhances the check-in process at major airports, including Don Mueang and Suvarnabhumi. According to Jirayu Houngsub, spokesman for the Prime Minister’s Office, using the app in conjunction with an airline’s online check-in service significantly reduces travel hassles.

• Convenient Online Check-In: Passengers can also check in online via the Airports of Thailand website, allowing them to proceed directly to the flight gate with an electronically issued boarding pass. This process helps minimize queuing times at check-in counters.

Enhanced Security and Efficiency Measures

Automated Biometric Identification System

In addition to the ThaID app, airports are implementing a new automated biometric identification system designed to expedite the boarding pass verification process.

• Quick Passage Through Security: This system allows passengers to move quickly through security checks, further streamlining their travel experience during peak times.

Government Initiatives for Greater Convenience

Promoting Digital ID Usage

As part of efforts to improve convenience for travelers, all state agencies are accelerating the implementation of the government’s digital ID system. The ThaID app serves multiple purposes beyond air travel:

• Versatile Applications: It can be used in various situations, such as notifying authorities about moving in or out of a residence, making it a valuable tool for citizens.

A Modern Approach to Travel

The introduction of the ThaID app represents a significant advancement in Thailand’s travel infrastructure, facilitating smoother airport experiences for passengers. By embracing digital solutions, the government aims to enhance convenience and efficiency during one of the busiest travel periods of the year. Travelers are encouraged to take advantage of these innovations for a hassle-free journey.

Anticipated Increase in Passenger Traffic

Airports of Thailand (AoT) is preparing for a busy holiday season, forecasting a 13.3% increase in both domestic and international flights at Don Mueang Airport during the New Year period. With an expected 717,002 passengers passing through the airport, preparations are underway to accommodate this surge.

Flight and Passenger Projections

According to AoT President Kerati Kijmanawat, the number of planned flights represents an impressive 88.62% rebound compared to pre-COVID-19 figures. This year’s passenger estimate marks a 19.96% increase from the same period last year, indicating a strong recovery in air travel.

• Daily Passenger Expectations: The airport anticipates handling approximately 102,429 passengers each day throughout the festive travel period, which spans from December 27 to January 2.

Detailed Flight Schedule for the New Year Period

Breakdown of Scheduled Flights

During the New Year travel period, a total of 4,671 flights are scheduled to operate at Don Mueang Airport, averaging about 668 flights per day.

• Domestic vs. International Flights: Among these flights, 1,980 are domestic while 2,691 are international, reflecting a 13.32% increase compared to the previous year’s New Year travel period.

Enhanced Airport Services and Facilities

Preparations for Increased Passenger Volume

To ensure a smooth experience for travelers, Don Mueang Airport is implementing several measures:

• 24/7 Passenger Facilitation Center: A dedicated passenger facilitation center will operate around the clock from December 27 to January 2 to assist with inquiries and services.
• New IT System Implementation: The airport will adopt an “Airport Collaborative Decision Making (A-CDM)” system to enhance operational efficiency and coordination among airlines.

Parking and Shuttle Services for Travelers

Convenient Parking Options

For passengers who wish to leave their vehicles at the airport during their travels, Don Mueang Airport is offering free parking for up to 250 cars in designated areas.

• Shuttle Bus Services: Free shuttle bus services will be available daily from 6 AM to 10 PM to help passengers navigate between different points within the airport.

Commitment to Passenger Comfort and Safety

Improvements in Facilities and Security

In anticipation of increased foot traffic, Don Mueang Airport is committed to ensuring passenger comfort and safety:

• Enhanced Waiting Areas: The airport will provide ample waiting space and improve restroom cleanliness. Additional mobile phone charging points will also be installed.
• Increased Security Measures: Security protocols will be heightened with additional patrols and enhanced CCTV surveillance throughout the airport premises.

Travel Recommendations for Passengers

Tips for a Smooth Journey

Despite the airport’s preparations, travelers are advised to plan ahead due to expected heavy traffic during the holiday season:

• Arrive Early: International passengers should arrive at least three hours before their flight, while domestic travelers should allow at least two hours.

Preparing for a Busy Holiday Season

As airports gear up for a bustling Christmas and New Year period, travelers can expect significant increases in flight schedules and passenger traffic. With enhanced services and facilities in place at Don Mueang Airport, passengers are encouraged to take advantage of these offerings while planning their journeys carefully. Safe travels!