Mad Unicorn Captures Netflix Thailand’s Top Spot
A Thai Startup Saga Goes Viral
The Thai drama Mad Unicorn, which premiered on Netflix on May 29, 2025, has skyrocketed to the number one trending title in Thailand, fueled by its gripping portrayal of a startup’s rise. Directed by Nottapon “Kai” Boonprakob and produced by GDH 559, the series has also trended on Google and sparked widespread buzz on social media platforms like X.
Inspired by a Real-Life Unicorn Startup
Based on Flash Express Founder’s Journey
Mad Unicorn draws inspiration from Komsan Lee, the founder of Thailand’s first unicorn startup, Flash Express, and the Bangkok Post’s 2021 CEO. The seven-episode series follows Santi Saelee, a determined young man from northern Thailand, as he transforms his life through his delivery startup, Thunder Express, facing fierce challenges and rivals along the way.
Intense Plot Keeps Viewers Hooked
“Fight Like Underdogs, Rise as Unicorns”
The series’ tagline, “Fight like underdogs. Rise as unicorns,” encapsulates its high-stakes narrative, which netizens on X, using hashtags #MadUnicorn and #สงครามส่งด่วน, have praised as “fierce” and “intense.” Many viewers report binge-watching all episodes in one sitting, captivated by the story’s emotional depth and fast-paced drama.
Standout Performance by Natara “Ice” Nopparatayaporn
Mastering Chinese for Authentic Role
Lead actor Natara “Ice” Nopparatayaporn, who plays Santi, has garnered significant acclaim for his performance, particularly for learning Chinese in just two months to deliver a flawless two-page monologue. His natural accent and compelling acting, highlighted during the series’ launch event, have made him a focal point of social media discussions.
Four Years in the Making
Nottapon Boonprakob’s Vision Comes to Life
Directed by Nottapon “Kai” Boonprakob, known for films like One for the Road and Come and See, Mad Unicorn took nearly four years to produce. The meticulous effort shines through in its polished storytelling and vibrant visuals, contributing to its immediate success and cultural impact in Thailand.
Global Accessibility on Netflix
Available with Multilingual Support
Mad Unicorn is now streaming on Netflix, offering an English soundtrack and subtitles in multiple languages to reach a global audience. Its universal themes of ambition and resilience, combined with authentic Thai storytelling, position it as a breakout hit for international viewers exploring Thai content.
