Thailand’s new Prime Minister Paetongtarn Shinawatra (C), known by her nickname “Ung Ing” and daughter of former prime minister Thaksin Shinawatra, addresses the media after a special cabinet meeting at Government House in Bangkok on September 7, 2024. – Paetongtarn Shinawatra, the heiress of Thailand’s most famous political dynasty, was sworn in as prime minister on September 6, capping a month of turmoil in which her predecessor was thrown out of office and the main opposition party dissolved. (Photo by MANAN VATSYAYANA / AFP)

PM’s Journey to Germany

Promoting Thailand on the Global Stage

Prime Minister Paetongtarn Shinawatra departed from Suvarnabhumi International Airport on Monday morning, embarking on a journey to Berlin, Germany. Her mission is to attend ITB Berlin 2025, one of the world’s premier travel trade shows.

ITB Berlin 2025: A Global Tourism Hub

Showcasing Thailand’s Tourism Potential

The event, scheduled from March 4 to 6 at the Berlin ExpoCentre City, serves as a leading platform for the global travel and tourism industry. This year’s convention theme, “The Power of Transition Lives Here,” will focus on sustainability, technology, and the evolving landscape of the travel sector.

Thailand’s Strong Presence

50 Years of Participation and Future Plans

The Tourism Authority of Thailand (TAT) marks its 50th participation in ITB Berlin this year. Leading a delegation of 160 Thai tourism business operators, TAT aims to promote the “Amazing Thailand Grand Tourism & Sports Year 2025” campaign under the concept of “Sustainable Thailand Soft Power.”

Beyond the Trade Show

Strengthening International Relations

During her visit, which extends until March 8, Prime Minister Paetongtarn will engage in discussions with prominent German business figures. She will also meet with Team Thailand officials from European Union nations to review their efforts in promoting Thailand across various sectors.

A Platform for Global Networking

Showcasing Thailand’s Tourism Industry

ITB Berlin 2025 provides an excellent opportunity for Thailand to showcase its tourism offerings to a global audience. With exhibitors from around the world representing various sectors of the travel industry, the event promises to be a hub of networking and innovation in the tourism sector.

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