“Show Pow” Event Highlights Thailand’s Soft Power in Fashion

Celebrating Thai Fashion at Emsphere Mall

The “Show Pow” event is currently taking place at Emsphere shopping mall in Bangkok, showcasing over 100 brands of apparel, handicrafts, beauty products, gems, and jewelry. This initiative aims to promote Thailand’s soft power through its vibrant fashion industry.

Showcasing New-Generation Designers

The event features fashion shows presented by emerging designers from four prominent educational institutions, including Srinakharinwirot University and Silpakorn University. These showcases highlight the creativity and innovation of Thailand’s new generation of fashion talent.

• Inspiration Through Talks: In addition to the fashion shows, industry professionals have been invited to participate in discussions aimed at inspiring attendees. Notable speakers include Wishulada Panthanuvong, an artist focused on raising awareness about environmental preservation.

Promoting Thai Fashion Identity

Focus Areas of the Show Pow Event

According to Achara Umpujh, head of the Soft Power Subcommittee on Fashion, the “Show Pow” event is designed to promote the Thai fashion industry internationally across four main areas: apparel, crafts, beauty, and jewelry.

• Cultural Presentation: The event emphasizes presenting a unique Thai fashion identity to consumers by leveraging innovation and creativity while celebrating the country’s rich cultural heritage.

Event Details and Participation

Duration and Additional Information

The “Show Pow” event will run until Monday, providing ample opportunity for visitors to explore the diverse offerings of Thai fashion. For more information about the event, attendees can visit www.thaitextile.org or check out the Thailand Textile Institute’s Facebook page.

Strengthening Thailand’s Fashion Influence

The “Show Pow” event serves as a significant platform for promoting Thailand’s soft power in fashion. By showcasing local talent and highlighting the country’s unique cultural identity, this event aims to elevate Thailand’s presence in the global fashion landscape. Attendees are encouraged to immerse themselves in this celebration of creativity and craftsmanship.