IconSiam Countdown Drives Record Bookings at Bangkok’s Luxury Hotels

Surge in Hotel Reservations Ahead of New Year Celebrations

As the New Year approaches, business operators along the Chao Phraya River are anticipating a significant boost in earnings, thanks to the “Amazing Thailand Countdown 2025” event at IconSiam shopping mall from December 29 to 31. The countdown festivities are expected to drive record bookings at luxury hotels in Bangkok.

Positive Impact on Thai Tourism

Trintawat Karnjanakul, director of brand marketing and communications at the Peninsula Bangkok, noted that the countdown event has had a remarkable effect on hotel bookings, which are higher than ever.

• Convenience for Tourists: He emphasized that both Thai and foreign tourists seek not only accommodation but also convenient transport options, whether by car, boat, or Skytrain.

Increased Interest from Visitors

K-Pop Star Boosts Hotel Bookings

Siriphen Luxsanasompong, sales director of Millennium Hilton Bangkok, reported that the riverside countdown event has attracted considerable interest from visitors.

• Celebrity Performance: The announcement of Thai K-pop star Lalisa “Lisa” Manoban performing at the countdown has led to a 20% increase in hotel bookings compared to last year.

Optimism Among Business Operators

Revenue Expectations for Riverside Businesses

Cmdr Parinya Rakwatin, president of the Chao Phraya River Business Trade Association, expressed optimism about the upcoming New Year festival.

• Projected Revenue Growth: The association anticipates a 75% year-on-year revenue increase for businesses in the area during this festive period.

Economic Benefits for Ferry and Tour Operators

Anticipated Earnings from Water Transport Services

Apichart Patcharapinyopong, president of the Thai Boats Association, highlighted that the world-class countdown event is expected to generate over 40 million baht in revenue for ferry and tour boat operators.

• Boosting Local Economy: This influx of visitors will not only benefit hotels but also enhance the overall economic activity along the Chao Phraya River.

A Bright Outlook for New Year Celebrations

With record hotel bookings and increased interest in the “Amazing Thailand Countdown 2025,” Bangkok’s luxury hospitality sector is poised for a successful New Year celebration. The combination of high-profile performances and convenient transport options is set to create a vibrant atmosphere, ensuring that both tourists and locals enjoy a memorable start to 2025.