Survey Reveals Positive Outlook for Thailand’s GDP Growth

A recent survey published by Thansettakij shows that most senior executives in Thailand are optimistic about the country’s economic prospects for 2025. Approximately 67.3% of the 50 executives surveyed expect Thailand’s GDP to grow by 2-3% in the coming year, while 20.4% predict a slightly higher growth rate of 3-4%. This positive sentiment reflects confidence in the ongoing recovery of the Thai economy.

Investment Plans Focused on Digital Transformation and Sustainability

In terms of investment, 28.8% of executives plan to increase their spending next year, while 36.7% intend to maintain their current investment levels. Executives highlighted government policies as the most significant factor influencing their businesses, followed closely by political stability and interest rates. The survey also indicated that the ASEAN region is viewed as the most promising area for business expansion, with 49% of respondents favoring it over India (24.5%) and China (18.4%).

AI and Cybersecurity: Key Drivers of Future Growth

Executives identified artificial intelligence (AI) and machine learning as crucial drivers for Thailand’s future growth. A significant 71.4% of respondents are focusing on AI adoption to enhance operational efficiency, particularly in data analysis and administrative tasks. Additionally, 52.2% are prioritizing upgrades to their network infrastructure, while 50% are enhancing security systems to prepare for an increasingly digital landscape.

Sustainability Initiatives Gain Momentum

Sustainability is also a priority for many executives, with 59.2% planning investments based on environmental, social, and governance (ESG) principles. Key areas of focus include green technology (67.3%), carbon dioxide reduction (40.8%), and governance initiatives (26.5%). Furthermore, nearly half of the executives (49%) are planning initiatives aimed at addressing climate change.

Increased Competition and Changing Consumer Behavior

Despite optimism about economic growth, more than half of the executives (55.1%) anticipate intensified industrial competition driven by digital transformation. They recognize that super apps like Line, TikTok, Shopee, and Grab will play significant roles in business operations moving forward. To adapt to these changes, 44.9% are considering implementing new business models, while 40.8% plan to adjust their business structures or launch new ventures.

Concerns About Consumer Trends

Executives expressed concerns regarding shifting consumer behavior, particularly the increased emphasis on price over quality due to the rise of e-commerce and social commerce platforms. However, they noted that consumers are also placing a higher value on convenience and sustainability.

Need for Government Support

While most executives remain optimistic about their business performance—53% predicting growth between 0.1-10%, and 22% expecting growth above 10%—they emphasized the need for government support in several areas. Key requests include infrastructure development to boost competitiveness (28.6%), tax measures to attract investment (26.8%), and human resource development initiatives (22.4%). As Thailand navigates its economic recovery, collaboration between the government and private sector will be essential for fostering sustainable growth in 2025 and beyond