100 published articles
New Tax Policy Under Consideration Boosting Local EV Production Thailand’s Ministry of Finance is exploring a plan to increase excise taxes on imported electric vehicles (EVs) with low local content, aiming to strengthen the domestic automotive industry. The policy, still in development, targets vehicles like electric pickup trucks, which are seen as a growth area
Launching 100 New Courses Building a Digital Workforce On July 1, 2025, the Digital Economy Promotion Agency (depa) introduced 100 courses under Thailand’s digital skills roadmap, targeting the creation of over 1 million digital talents annually. Partnering with global and local tech giants, these courses focus on critical areas like artificial intelligence, cloud computing, cybersecurity,
New Scam Threatens Thai Families AI Mimics Loved Ones’ Voices The Thai government issued an urgent warning about a sophisticated scam using artificial intelligence to replicate family members’ voices, tricking victims into transferring money. Deputy spokesman Anukool Pruksanusak highlighted the growing danger of this cybercrime, which exploits trust by faking emergencies, as Thailand grapples with
Unified Software Naming Strategy iOS 26 Leads the Charge At the Worldwide Developers Conference on June 9, 2025, Apple announced a sweeping overhaul of its operating systems, adopting a year-based naming convention starting with iOS 26, iPadOS 26, macOS Tahoe 26, watchOS 26, and tvOS 26. This shift, aligning software names with the 2025–2026 release
Three Consortia Win Licenses Thailand’s financial landscape is set for transformation as the Ministry of Finance greenlit three virtual banking licenses on June 19, 2025, the Bank of Thailand revealed. These branchless, online-only banks, led by SCB X, Krungthai Bank (KTB), and Charoen Pokphand (CP) Group’s ACM Holding, aim to modernize the sector. The decision
Stricter Compliance Measures Proposed Thailand’s government is set to overhaul its electric vehicle (EV) subsidy rules to address manufacturers failing to meet local production targets, as announced on June 17, 2025. The Ministry of Finance aims to clarify conditions for suspending payments, ensuring accountability in the EV incentive program. This move responds to challenges faced
Adapting to a New Reality Artificial intelligence now outperforms humans in tasks like data analysis, content creation, and strategic forecasting, challenging traditional leadership roles. Published on June 15, 2025, this insight highlights that effective leaders in 2025 must shift from being the most knowledgeable to the most adaptable. Embracing AI as a tool rather than
Fastest-Selling Nintendo Console Ever Nintendo’s Switch 2 sold over 3.5 million units worldwide in just four days after its June 5, 2025, debut, marking the company’s most successful console launch in history. This explosive start signals strong consumer demand for the hybrid gaming system, setting a high bar for Nintendo’s ambitions. Ambitious Sales Targets Aiming
Standard and Mario Kart Options The Nintendo Switch 2 will retail in Thailand for 17,800 baht for the standard console, with a 19,800 baht bundle including Mario Kart World, according to Synnex, Nintendo’s official distributor. The announcement has sparked excitement among Thai gamers eager for the next-generation console. Preorders and Launch Timeline Available Starting June
Anticipation Builds for Nintendo’s Latest Console Nintendo’s highly anticipated Switch 2 will arrive in Thailand on June 26, 2025, marking a major milestone for the gaming giant. Priced at approximately 17,000 baht, this upgraded hybrid console has sparked excitement among Thai gamers, with some traveling abroad to secure early units, eager to experience its enhanced
AXTRA Digital Sets Sights on Retail Technology Leadership CP AXTRA, the powerhouse behind Makro and Lotus’s, has introduced AXTRA Digital, a specialized division aimed at revolutionizing its operations through cutting-edge technology. This strategic move positions the company as a frontrunner in Asia’s retail technology landscape, focusing on innovative, customer-focused solutions. Expert Team Fuels Rapid Success
Sole Representatives Head to Saudi Arabia ACT Esports Club has etched its name in Thai esports history by earning the sole spot to represent Thailand at the Honor of Kings World Cup 2025 (KWC 2025) in Saudi Arabia, set for July 15-26, 2025. This prestigious event, offering the King of Saudi Arabia’s Trophy and a
