On March 15, 2025, Savannakhet province in Laos rolled out an inviting call to Thai travelers, promoting pilgrimage tourism centered on sacred Buddha relics shared between the two nations. With its rich cultural ties and easy access from Thailand, this emerging destination promises a blend of spiritual fulfillment and cross-border adventure.

A Pilgrimage Across Borders

Savannakhet, just a bridge away from Thailand’s Mukdahan province via the Friendship Bridge, is positioning itself as a spiritual hub for Thais eager to honor three revered Buddha relics. Manisakhone Thammavongxay, head of the Lao Tourism Promotion Department, highlighted the province’s unique religious landmarks that resonate deeply with both Lao and Thai Buddhists. These include Wat Phra That Phanom in Thailand’s Nakhon Phanom, Phra That Sikhotabong in Laos’ Khammouane, and Phra That Ing Hang in Savannakhet—each housing sacred relics tied to ancient Buddhist traditions.

Shared Heritage, Timeless Temples

These holy sites, built under King Nanthasen of Sri Khotraboon, showcase striking Khmer architectural influences, linking the region’s past to its present-day allure. “The temples reflect a shared history that unites our people,” Ms. Manisakhone noted. This connection shines brightest during the Thai-Lao Songkran New Year Festival, when vibrant temple fairs and merit-making rituals draw locals and visitors alike, creating a festive bridge across the Mekong.

Savannakhet’s Tourism Boom

Col Lamkhoun Vorlavong, head of Savannakhet’s Department of Information, Culture, and Tourism, shared ambitious plans to elevate the province as a top travel spot. With upgrades to transport links, accommodations, and cultural events, Savannakhet is gearing up to welcome more visitors. Last year, the province saw 3 million tourists—mostly from Thailand, Vietnam, and nearby countries—fueling local economies with their spending on handicrafts, cuisine, and experiences like the Mekong riverside and Old Town Savannakhet.

Spotlight on Phra That Phon

A standout attraction, Phra That Phon in Savannakhet, is on track to earn National Heritage status soon, promising to pull in even more pilgrims and explorers. “It’s a gem worth visiting,” Col Lamkhoun said, pointing to its growing fame. The Lao Ministry of Information, Culture, and Tourism recently hosted a press tour to showcase this and other highlights, building on earlier efforts to promote adventure tourism in neighboring Khammouane.

Beyond Spirituality: Opportunity Awaits

Patt Padhamachit, Thai Consul General in Savannakhet, emphasized the region’s broader potential. “Khammouane and Savannakhet aren’t just for tourists—they’re ripe for investment,” he said, citing Lao government concessions that could spark development. Laos aims to weave a tourism network linking Thailand, Laos, and Vietnam, leveraging shared borders and enhanced connectivity to draw global travelers.

Your Next Journey Starts Here

Savannakhet isn’t just a stopover—it’s a destination where faith, culture, and natural beauty converge. From the serene Phra That Phon to the bustling Mekong riverside, it offers Thais and beyond a chance to explore a shared legacy. As infrastructure grows and festivals beckon, 2025 could be the year to cross the Friendship Bridge and discover Savannakhet’s timeless charm.